Ready To Drink
USA
Ready-to-Drink (RTD) beverages have become one of the most dynamic segments in the global beverage industry, driven by consumers seeking convenience, better-for-you ingredients, and modern flavor experiences.
From premium cocktails to innovative spiked refreshers, RTDs are reshaping how consumers enjoy alcohol—offering portability, consistency, and lifestyle-focused drinking occasions across retail, travel retail, and hospitality markets worldwide.
USA
Funny Water is a next-generation spiked water designed for consumers looking for a lighter, more refreshing drinking experience. Made with a proprietary gluten-free fermented sugar brew and advanced filtration, it delivers a clean, crisp alcohol base with natural flavors, zero sugar, and just 80 calories—offering a modern alternative to traditional beer, wine, and spirits.
