Team
We combine experience across brand strategy, retail sales, distributor relations, and performance marketing. That cross-functional perspective allows us to see what most agencies miss: the gap between placement and movement.
Bob Syner
Managing Partner
Bob Syner has decades of experience in domestic and international beverage sales, distribution management, and national account leadership.
After 12 years with Robert Mondavi Winery, where he managed multi-state operations and national accounts, Bob founded Specialty Brands to help emerging suppliers expand across export, duty-free, cruise line, and military channels.
His understanding of distributor dynamics, margin structure, and market execution ensures every brand is positioned for operational success
Jessie Ott
Managing Partner
Jessie Ott brings more than 20 years of leadership in the beverage industry, specializing in brand strategy, market expansion, and distribution alignment.
She has built and positioned emerging brands for scalable growth by ensuring they enter the market with the structure required to support distributor partners and drive sell-through.
At Specialty Brands, Jessie leads supplier strategy and portfolio development, ensuring every brand is prepared to secure placement and sustain performance.
Epe Cruz
Officer of Sales and Marketing
Epe Cruz leads marketing strategy with a focus on performance and market alignment.
He develops positioning, messaging, and activation systems that support distributor sales efforts and drive measurable sell-through at retail and on-premise.
At Specialty Brands, marketing is structured to reinforce sales and ensure brands are not only seen, but reordered.
Our Featured Partners
Specialty Brands Spirits and Wine, LLC is a beverage growth and distribution support agency that helps craft alcohol producers increase reorder velocity by building retail and consumer pull-through systems that strengthen distributor performance.
