The Team Behind the Export Consulting System That Moves Beverage Brands
Distribution alone doesn’t build beverage brands. Demand does. Our team aligns alcohol marketing, export strategy, and distributor development into one system designed to turn placements into real market movement.
Bob Syner
Managing Partner
Bob Syner has decades of experience in domestic and international beverage sales, distribution management, and national account leadership.
After 12 years with Robert Mondavi Winery, where he managed multi-state operations and national accounts, Bob founded Specialty Brands to help emerging suppliers expand across export, duty-free, cruise line, and military channels.
His understanding of distributor dynamics, margin structure, and market execution ensures every brand is positioned for operational success
As Seen In Womans World
Jessie Ott
Managing Partner
Jessie Ott brings more than 20 years of leadership in the beverage industry, specializing in brand strategy, market expansion, and distribution alignment.
She has built and positioned emerging brands for scalable growth by ensuring they enter the market with the structure required to support distributor partners and drive sell-through.
At Specialty Brands, Jessie leads supplier strategy and portfolio development, ensuring every brand is prepared to secure placement and sustain performance.
Epe Cruz
Officer of Sales and Marketing
Epe Cruz leads marketing strategy with a focus on performance and market alignment.
He develops positioning, messaging, and activation systems that support distributor sales efforts and drive measurable sell-through at retail and on-premise.
At Specialty Brands, marketing is positioned to reinforce sales and ensure brands are not only seen, but reordered.
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Specialty Brands Spirits and Wine, LLC is a beverage growth and distribution support agency that helps craft alcohol producers increase reorder velocity by building retail and consumer pull-through systems that strengthen distributor performance.